Song 4 Showering Hit Play. Save water
Client: Barceló ReGen
Strategy
Social Media
Integrated Campaigns & Marketing
Content, Activations & Production
The average daily water consumption per person is 127 liters, but for tourists it can reach up to 800 liters. We behave differently when we travel: away from home, we multiply our water consumption by five. We can do better.
THE CHALLENGE
Turning awareness into action by becoming part of the solution
To raise awareness through Barceló ReGen, our brand purpose and commitment. To engage people from our role as a caring brand, encouraging them to reflect. The WHO recommends showers shorter than 5 minutes, what can we do?
THE IDEA
A Spotify playlist to listen… and inspire responsibility
One shower = 4 minutes = One song. “Song 4 Showering” is a playlist (and an initiative) created in collaboration with Spotify, featuring tracks that are 4 minutes long, designed to serve as a reference for guests during their showers, helping them avoid using more water than necessary.
Guests can access the playlist by scanning a QR code placed in the showers of all Barceló hotels in Spain. This allows them to choose their favorite song and enjoy a shower that lasts no longer than 4 minutes.
