Mahoudrid, Mahoudrid, Mahoudrid
Client: Mahou
Strategy
Branding & Design
Social Media
Content, Activations & Production
From a plans platform to an orbit of unforgettable plans. Because in Madrid, we’re no longer looking for plans, plans are looking for us.
THE CHALLENGE
Be part of leisure, first-hand
How do we reclaim emotional leadership in Madrid? How do we connect the brand with a younger audience? By turning Mahoudrid into a strategic asset, with a new personality, new key messages and, above all, new ideas.
THE STRATEGY
Mahoudrid is you
And in that “you”, there’s room for everyone. We shifted Mahoudrid’s perspective, transforming its meaning. Plans are no longer proposed by a brand, they’re proposed by the people around you.
With the new Mahoudrid, we set out to build a much sharper editorial line, driven by a fresher branding aligned with new cultural codes. A strategy where every touchpoint became essential, ultimately leading to raising a glass at the bar. From our entire digital ecosystem to the people you follow, everything plays a key role in connecting the brand with its audience.
