The coffee that ‘Camela-s’ you
Client: Kaiku Caffè Latte
Strategy
Social Media
Integrated Campaigns & Marketing
Content, Activations & Production
Think fast. What gets you hyped? What can’t be missing in your car? What makes your road trip epic, the kind that everyone loves? Exactly. Kaiku Caffè Latte. Well, that… and Camela, too 😉
THE CHALLENGE
On the go, on the road
In summer, the peak season for on-the-go coffee, the challenge was to sustain demand (despite a price increase) and claim the road as our natural brand territory.
THE IDEA
The coffee that ‘Camela-s’ you
Every summer, Spain’s traffic authority forecasts over 94 million road trips, and Kaiku Caffè Latte wanted to become the ultimate travel companion.
To own the road, we partnered with the true kings of gas stations: the music duo Camela. Together, we created a 360º campaign with a direct impact on sales, supported by a tailored in-store promotion: a branded sunshade, perfect for making the brand visible across beaches everywhere.
“The coffee that Camela-s you” became the brand’s most impactful campaign and collaboration to date, refreshing thousands of vacation pit stops along the way.
