Prime Video welcomes
its hype hub
Meet ‘The Hype Hub’, our PR Approach and not just a traditional press office, but the cultural amplifier and narrative engine of the brand.
THE CHALLENGE
Building the
Entertainment Hub
How do you transform a streaming platform into the ultimate entertainment destination? Prime Video challenged us to lead that shift in Spain, through a 360º communications approach spanning content, brand, corporate and sports, capable of driving cultural relevance, amplifying visibility, and translating global narratives into local stories that truly resonate.
This translates into building ecosystems around every Prime Video release, from always-on communications to bespoke events, creative seedings, junkets, and press moments, amplifying titles like Awareness, Reina Roja, Viaje de Fin de Curso, Cochinas or the return of Operación Triunfo.
THE STRATEGY
From entertainment
to hype
The entertainment hub is where stories are created; the hype hub is how they take off. We redefined brand communications through anticipation and cultural relevance, shifting from PR to participation, powered by earned-led launches and talent & creator collaborations.
