0% shame, 100% benefits
Client: Edenred
Strategy
Social media
Branding & design
Content, activations & production
If Edenred stands for flexibility, its social media strategy couldn’t be rigid. We stopped following the calendar and started following the moment. No filters, no shame 😉
THE CHALLENGE
Survive the scroll
How do we position Edenred as the go-to reference in flexible benefits while boosting engagement without sounding corporate in an overcrowded feed? How do we create real connections that actually survive the scroll? The brand needed a dynamic, distinctive presence that could spark conversation and connect with diverse audiences, without losing coherence or strategic focus.
THE STRATEGY
From social media to shared media
We moved from a rigid, calendar-driven approach to a fluid strategy, prioritizing relevance over planning constraints.
We treated every piece of content as a new opportunity to connect, using a sharp, light tone that brings freshness to the platform while communicating key value propositions. We became shape-shifters, quickly adapting to formats, codes, and trends within the social landscape, changing form… but never losing substance.
