Designing the soul of slow travel
Client: Daia Slow Beach Hotels
Strategy
Social Media
Branding & Design
Integrated Campaigns & Marketing
DAIA Slow Beach Hotels was born to respond to a new way of travelling: slower, more conscious, more connected to the place.
THE CHALLENGE
Translating the DAIA essence into a tangible identity
The starting point: a renovated hotel that needed its own soul. An essence designed to bring emotional depth to the guest experience. How do you design a new brand from scratch so it is capable of reflecting the slow travel philosophy and local roots in a distinctive way? How do you become the only “truly slow” player and position the brand as the genuine benchmark in the destination?
THE STRATEGY
Slow: Communicating from the soul
The challenge first required defining a worldview and then landing it into a recognizable visual identity and an integrated communication plan that would turn the opening into a declaration of intent. By understanding the local connection as an emotion experienced through a slow lens, we created a brand platform with its own narrative, a serene tone of voice, and a Mediterranean identity. We activated it through an integrated strategy of social media, PR, influencers, and special actions to position the brand as the leader of slow travel in a destination that is, already, inherently slow.
