Connecting brands with memorable moments
Client: Radisson Hotel Group
Strategy
Branding & Design
Integrated Campaigns & Marketing
Branding’s true core is strategy and is applied to all-things brand-related, from purpose to copywriting, experience design, campaign conceptualization and, of course, audiovisual production and applications.
Radisson Hotel Group guidelines
Radisson Memorable Shangai Campaign
Radisson Memorable Shangai Campaign
THE PARTNERSHIP
From brand value proposition to guests connections
As a global creative partner for Radisson Hotel Group, we have been collaborating to shape the identity and success of its brands and services worldwide: blending design, content and consumer experience, and creating a direct connection with guests around the world.
Radisson Red Creative Photoshoot
THE STRATEGY
Linking the storytelling to business goals, creating memorable (and engaging) moments
Linking storytelling to business goals, we’ve developed a flexible, adaptable, and inclusive brand system across multiple projects, always aligned with their strategy, capable of embracing new content formats and ensuring a consistent omnichannel experience across all touchpoints, both online and offline. From social media to on-property experiences, our mission has been to make every interaction reflect the brand’s values and identity, creating memorable and engaging moments that respond to the evolving behaviors, priorities, and ways of interacting in a global society.
Radisson Red Uniform Design & Guidelines
Photo Campaign for Radisson Collection
