Axa protects today’s stories, to make tomorrow’s possible
Client: AXA Seguros
Strategy
Social Media
Integrated Campaigns & Marketing
Content, Activations & Production
By mutual agreement between AXA and the parties below, it is hereby decided to protect all those stories that make many others possible.
THE CHALLENGE
Bringing AXA’s value into the everyday lives of Spanish entrepreneurs
How do we connect and localize AXA’s global campaign “Being self-employed shouldn’t be a risk” for the people who sustain our business ecosystem? How do we communicate the challenges faced by SMEs and freelancers in Spain through an emotional lens? How do we translate that emotional approach into a commercial strategy that highlights the value of our agents’ work?
THE IDEA
The emotional connection we were looking for: protecting their stories
What do Carlos, Julia, Silvia and Nicolás have in common? Each of them is a main character in their own right, thanks to their everyday work where having AXA insurance meant having a story to tell.
Because it’s not about protecting what they have. It’s about protecting their stories, so all the ones yet to come can happen.
