Being together, the Best Hotel in the World
Client: Barceló Hotel Group
Strategy
Social Media
Integrated Campaigns & Marketing
Content, Activations & Production
CreAItive Lab
A Christmas campaign that rewrote the rules of the category. We became the first hotel group to not show any of its hotels, giving the spotlight to the true main characters of the season: our homes.
THE CHALLENGE
Communicating at a time when we’re no longer the focus
How can a hotel launch a Christmas campaign when it’s a moment people celebrate at home? The answer is as simple as it is complex: with honesty. Only by stepping away from our hotels were we able to connect with our audience in a truly authentic way.
THE IDEA
Real stories where love outweighs comfort
In line with our people-centric strategy, we stopped talking about bookings and started talking about feelings. Because at Christmas, the best hotel in the world is the home where our loved ones are.
Instead of highlighting our breakfast buffet or room service, we focused on making your own bed, sharing the head of the table, and living a little more tightly together for a few days. And above all, we showed that choosing those apparent constraints is what truly makes us happy.
We innovated not only in the message, but also in the execution, using artificial intelligence to amplify the idea even further. By doing so, we reconstructed real memories and created scenes that evoke universal experiences.
