With Mahou, one thing leads to another
Client: Mahou Cinco Estrellas
Strategy
Social Media
Content, Activations & Production
Legend has it that if you’re out grabbing beers with your friends around Moncloa, you might just end up partying with Quevedo and Lola Índigo.
THE CHALLENGE
Putting Mahou on the map of Gen Z encounters
How do we connect Madrid’s Gen Z social scene with Mahou Cinco Estrellas? How do we become the go-to choice to toast those moments?
THE IDEA
You bring the moment. Mahou brings the plan.
‘Mahou nos lía’ is the platform that brings Mahou Cinco Estrellas’ purpose to life across Madrid’s streets and bars, celebrating high-quality encounters through unexpected experiences that place the brand at the heart of the city’s university nightlife and spark FOMO.
To connect with Gen Z, we created a squad of influencers, led by “the man in red”, and local personalities aligned with the target (18–25), whose mission was to spark these encounters and bring people into the best parties and concerts in the city.
