{"id":1700,"date":"2026-08-20T12:28:46","date_gmt":"2026-08-20T12:28:46","guid":{"rendered":"https:\/\/flyme.myp.com.es\/life-is-full-of-vida\/"},"modified":"2026-09-28T17:27:08","modified_gmt":"2026-09-28T17:27:08","slug":"life-is-full-of-vida","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/life-is-full-of-vida\/","title":{"rendered":"Life is full of vida"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">Where life is full of vida<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"flyme-client-ficha wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:500;line-height:1.2\">Cliente: Barcel\u00f3 Hotel Group<\/p>\n\n\n\n<p class=\"flyme-client-ficha wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:500;line-height:1.2\">Estrategia<br\/>Social media<br\/>Campa\u00f1as integradas y marketing<br\/>Contenidos, activaciones y producci\u00f3n<\/p>\n<\/div>\n<\/div>\n<figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\t\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/campana-full-of-vida.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:69%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Hablar en el mismo idioma es fundamental. En LATAM somos la \u00fanica cadena hotelera en la que conocemos el significado de LIFE, pero sobre todo de VIDA.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:31%\"><\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/kv-13-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/kv-13-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-859\"\/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Conectar desde la cultura<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Estados Unidos es un mercado clave para Barcel\u00f3 Hotel Group y sus hoteles necesitaban diferenciarse de la competencia y obtener mejores resultados en t\u00e9rminos de reconocimiento de marca, interacci\u00f3n y reservas. Necesit\u00e1bamos un concepto inspirado en nuestros valores para conectar con el target.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image alignwide size-full alignnone\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/pieza-02-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/pieza-02-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-860\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image alignwide size-full alignnone\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/pieza-05-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/pieza-05-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-861\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image alignwide size-full alignnone\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/pieza-08-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/pieza-08-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-862\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image alignwide size-full alignnone\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/pieza-11-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/pieza-11-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-863\"\/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA IDEA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Expertos en veranito, papi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Where life is full of vida es la campa\u00f1a que consigui\u00f3 conectar con el mercado estadounidense en solo un spot. En el Caribe, somos los \u00fanicos que dominamos los dos idiomas, y ten\u00edamos que aprovecharlo.<br\/><br\/>Veranito, solecito, siestita, VIDA. Son t\u00e9rminos que todos los americanos conocen (gracias, Bad Bunny), y que nos diferencian de los principales players hoteleros que operan en LATAM. Una campa\u00f1a fresca, que habla en el idioma y en los c\u00f3digos actuales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-07a14581 wp-block-columns-is-layout-flex\" style=\"margin-top:84px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full alignnone\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/pieza-18-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1081\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/pieza-18-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-864\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Perfectamente declinable a todos los puntos de contacto (\u00a1hasta Times Square!) y fundamentalmente digital, donde se consigui\u00f3 aumentar las b\u00fasquedas de nuestros hoteles en m\u00e1s de un 400%.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#E4DCCC;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Proyectos relacionados<\/h2>\n\t\n\t\n\t<div class=\"flyme-related-work__grid\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/asegurando-historias-axa\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-2a3f96bf-09c4-431f-a306-3d9bc0929bfa.webp\" alt=\"AXA asegura las historias de hoy\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">AXA asegura las historias de hoy<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">AXA Seguros<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING.png\" alt=\"Refrescando un ecosistema global\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Refrescando un ecosistema global<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Barcel\u00f3 Hotel Group<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/de-la-despensa-al-feed\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/ISABEL.png\" alt=\"De la despensa al feed\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">De la despensa al feed<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Isabel<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Where life is full of vida Cliente: Barcel\u00f3 Hotel Group EstrategiaSocial mediaCampa\u00f1as integradas y marketingContenidos, activaciones y producci\u00f3n Hablar en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[52,47,46,49],"tags":[68],"class_list":["post-1700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-integradas-y-marketing-2","category-contenido-activaciones-produccion","category-estrategia","category-social-media","tag-barcelo-hotel-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Life is full of vida \u00b7 Barcel\u00f3 Hotel Group | Fly me to the moon<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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