{"id":1697,"date":"2026-08-28T11:02:51","date_gmt":"2026-08-28T11:02:51","guid":{"rendered":"https:\/\/flyme.myp.com.es\/prime-video-welcomes-its-hype-hub\/"},"modified":"2026-09-30T09:40:49","modified_gmt":"2026-09-30T09:40:49","slug":"prime-video-estrena-su-hype-hub","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/prime-video-estrena-su-hype-hub\/","title":{"rendered":"Prime Video estrena su hype hub"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px;line-height:0.95\">Prime Video estrena<br\/>su hype hub<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"flyme-client-ficha wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:500;line-height:1.2\">Cliente: Prime Video<br\/><br\/>Estrategia<br\/>Campa\u00f1as integradas y marketing<br\/>Contenidos, activaciones y producci\u00f3n<\/p>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-hero-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-hero-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-921\"\/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Presentamos el \u00abHype Hub\u00bb: nuestro approach de PR. No es un gabinete de comunicaci\u00f3n al uso, sino un amplificador cultural y el motor narrativo de la marca.<\/p>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-viaje-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-viaje-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-922\"\/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-ac6665d5 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500;line-height:1.1\">Construyendo \u00abel\u00bb<br\/>Hub de entretenimiento<br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">\u00bfC\u00f3mo transformamos una plataforma de streaming en el destino definitivo del entretenimiento? Prime Video nos desafi\u00f3 a liderar ese cambio en el mercado espa\u00f1ol, a trav\u00e9s de una perspectiva de comunicaci\u00f3n 360\u00ba que abarcara desde contenido, deporte, marca a comunicaci\u00f3n corporativa, y que fuera capaz de promover la relevancia cultural de Prime Video, amplificando su visibilidad y convirtiendo narrativas globales en historias con pulso local capaces de conectar.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\" style=\"margin-top:49vw\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-familia-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"888\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-familia-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-924\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\" style=\"margin-top:3.2vw\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-awareness-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1336\" height=\"891\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-awareness-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-925\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4aa863e0 wp-block-group-is-layout-constrained\" style=\"margin-top:30vw\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">En la pr\u00e1ctica, esto significa construir un ecosistema a medida para cada lanzamiento de Prime Video: desde comunicaci\u00f3n always-on a eventos exclusivos, env\u00edos creativos, encuentros de prensa, y todo lo que nos sirva para hacer ruido con t\u00edtulos como Awareness, Reina Roja, Viaje de Fin de Curso, Cochinas o el regreso de Operaci\u00f3n Triunfo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-foto12-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"1995\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-foto12-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-923\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-edd3d355 wp-block-group-is-layout-constrained\" style=\"margin-top:41.7vw\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA ESTRATEGIA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500;letter-spacing:-0.05em;line-height:1.1\">Del entretenimiento<br\/>al \u00abhype\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Si el hub de entretenimiento es donde se crean las historias, el Hype Hub es donde despegan. Redefinimos la comunicaci\u00f3n de marca sustituyendo el PR tradicional por la participaci\u00f3n activa, impulsando cada lanzamiento con medios ganados y colaboraciones con talento y creadores.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\" style=\"margin-top:17.2vw\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-reina-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1244\" height=\"879\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-reina-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-926\"\/><\/figure>\n<\/div>\n<\/div>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#E4DCCC;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Proyectos relacionados<\/h2>\n\t\n\t\n\t<div 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Madriz<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Prime Video estrenasu hype hub Cliente: Prime Video EstrategiaCampa\u00f1as integradas y marketingContenidos, activaciones y producci\u00f3n Presentamos el \u00abHype Hub\u00bb: nuestro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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\u00b7 Prime Video | Fly me to the moon\" \/>\n<meta property=\"og:description\" content=\"Prime Video estrenasu hype hub Cliente: Prime Video EstrategiaCampa\u00f1as integradas y marketingContenidos, activaciones y producci\u00f3n Presentamos el \u00abHype Hub\u00bb: nuestro [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flyme.myp.com.es\/es\/work\/prime-video-estrena-su-hype-hub\/\" \/>\n<meta property=\"og:site_name\" content=\"Fly me to the moon\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-28T11:02:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T09:40:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-hero-gifloop-poster.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"flmyp\" 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