{"id":1694,"date":"2026-09-11T06:46:44","date_gmt":"2026-09-11T06:46:44","guid":{"rendered":"https:\/\/flyme.myp.com.es\/refrescando-un-ecosistema-global\/"},"modified":"2026-09-30T09:54:59","modified_gmt":"2026-09-30T09:54:59","slug":"refrescando-un-ecosistema-global","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/","title":{"rendered":"Refrescando un ecosistema global"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">Refrescando un ecosistema global<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Cliente: Barcel\u00f3 Hotel Group<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Estrategia<br\/>Branding y dise\u00f1o<\/p>\n<\/div>\n<\/div>\n<figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/barcelohr.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/barcelohr.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Barcel\u00f3 Hotel Group ha trascendido su identidad como cadena para convertirse en un ecosistema multimarca complejo. Desde sus cuatro insignias comerciales (Royal Hideaway, Barcel\u00f3, Occidental y Allegro) hasta sus marcas de prop\u00f3sito (Regen), fidelizaci\u00f3n (myBarcel\u00f3) y eventos (meetBarcel\u00f3).<\/p>\n<\/div>\n<\/div>\n<figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/allegro.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/allegro.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Un refresh est\u00e9tico y sist\u00e9mico<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">\u00bfC\u00f3mo actualizar las marcas del Grupo para dotarlas de aire fresco respetando los elementos ya implementados f\u00edsicamente en sus hoteles y sin intervenir en la operativa? \u00bfC\u00f3mo hacerlo asegurando, adem\u00e1s, la coherencia dentro de un ecosistema de marcas de largo recorrido, con roles distintivos? No era un ejercicio de redise\u00f1ar logotipos, sino de redefinir el lugar que cada marca ocupa en la mente del p\u00fablico, inyectando modernidad y potenciando su brand equity.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"446\" height=\"708\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/post1.gif\" alt=\"\" class=\"wp-image-1145\"\/><\/figure>\n<\/div>\n<\/div>\n<figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/occidental.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/occidental.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA ESTRATEGIA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Posicionamiento claro hace match con identidad renovada<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Analizamos Barcel\u00f3 Hotel Group como un todo mayor que la suma de sus partes, identificando el aporte estrat\u00e9gico de cada submarca para optimizar la arquitectura del grupo. Una vez definido su rol, dotamos a cada marca de una narrativa propia, desarrollando nuevas plataformas de marca, tonos de voz diferenciados e identidades visuales completas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/royal-hideaway.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/royal-hideaway.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">El resultado es un sistema integrado donde la esencia de cada marca fluye hacia todos sus p\u00fablicos, desde equipos internos hasta cliente final, en cada uno de sus puntos de contacto.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n<\/div>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#E4DCCC;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Proyectos relacionados<\/h2>\n\t\n\t\n\t<div class=\"flyme-related-work__grid\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/el-cafe-que-te-camela\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/CAMELA.png\" alt=\"El caf\u00e9 que te \u201cCamela\u201d\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">El caf\u00e9 que te \u201cCamela\u201d<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Kaiku Caff\u00e8 Latte<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/un-nuevo-referente-de-la-calma-con-alma\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/01-daia-principal.jpg\" alt=\"Un nuevo referente de la calma con alma\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Un nuevo referente de la calma con alma<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Daia Slow Beach Hotels<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/decisiones-que-se-toman-beben\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/KV_06-2.jpg\" alt=\"Decisiones que se toman beben\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Decisiones que se <s>toman<\/s> beben<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Pepsi MAX<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Refrescando un ecosistema global Cliente: Barcel\u00f3 Hotel Group EstrategiaBranding y dise\u00f1o Barcel\u00f3 Hotel Group ha trascendido su identidad como cadena [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[54,46],"tags":[68],"class_list":["post-1694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-y-diseno","category-estrategia","tag-barcelo-hotel-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Refrescando un ecosistema global \u00b7 Barcel\u00f3 Hotel Group | Fly me to the moon<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Refrescando un ecosistema global \u00b7 Barcel\u00f3 Hotel Group | Fly me to the moon\" \/>\n<meta property=\"og:description\" content=\"Refrescando un ecosistema global Cliente: Barcel\u00f3 Hotel Group EstrategiaBranding y dise\u00f1o Barcel\u00f3 Hotel Group ha trascendido su identidad como cadena [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/\" \/>\n<meta property=\"og:site_name\" content=\"Fly me to the moon\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-11T06:46:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T09:54:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1182\" \/>\n\t<meta property=\"og:image:height\" content=\"662\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"flmyp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"flmyp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/\"},\"author\":{\"name\":\"flmyp\",\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/#\\\/schema\\\/person\\\/ae8d844a3c3475cd9a979d20007f576c\"},\"headline\":\"Refrescando un ecosistema global\",\"datePublished\":\"2026-09-11T06:46:44+00:00\",\"dateModified\":\"2026-09-30T09:54:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/\"},\"wordCount\":238,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/flyme.myp.com.es\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/REFRESHING.png\",\"keywords\":[\"Barcel\u00f3 Hotel Group\"],\"articleSection\":[\"Branding y dise\u00f1o\",\"Estrategia\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/\",\"url\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/\",\"name\":\"Refrescando un ecosistema global \u00b7 Barcel\u00f3 Hotel Group | Fly me to the moon\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/flyme.myp.com.es\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/REFRESHING.png\",\"datePublished\":\"2026-09-11T06:46:44+00:00\",\"dateModified\":\"2026-09-30T09:54:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/#primaryimage\",\"url\":\"https:\\\/\\\/flyme.myp.com.es\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/REFRESHING.png\",\"contentUrl\":\"https:\\\/\\\/flyme.myp.com.es\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/REFRESHING.png\",\"width\":1182,\"height\":662},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/work\\\/refrescando-un-ecosistema-global\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Refrescando un ecosistema global\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/\",\"name\":\"Fly me to the moon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/#organization\",\"name\":\"Fly me to the moon\",\"url\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/flyme.myp.com.es\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/flyme-favicon.png\",\"contentUrl\":\"https:\\\/\\\/flyme.myp.com.es\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/flyme-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Fly me to the moon\"},\"image\":{\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/agencia-fly-me-to-the-moon\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/flyme.myp.com.es\\\/es\\\/#\\\/schema\\\/person\\\/ae8d844a3c3475cd9a979d20007f576c\",\"name\":\"flmyp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5df80ffe8a5ba7e7b6dac316b9a693235f5ffad744060565d3bafa9c6217cb28?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5df80ffe8a5ba7e7b6dac316b9a693235f5ffad744060565d3bafa9c6217cb28?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5df80ffe8a5ba7e7b6dac316b9a693235f5ffad744060565d3bafa9c6217cb28?s=96&d=mm&r=g\",\"caption\":\"flmyp\"},\"sameAs\":[\"https:\\\/\\\/flyme.myp.com.es\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Refrescando un ecosistema global \u00b7 Barcel\u00f3 Hotel Group | Fly me to the moon","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Refrescando un ecosistema global \u00b7 Barcel\u00f3 Hotel Group | Fly me to the moon","og_description":"Refrescando un ecosistema global Cliente: Barcel\u00f3 Hotel Group EstrategiaBranding y dise\u00f1o Barcel\u00f3 Hotel Group ha trascendido su identidad como cadena [&hellip;]","og_url":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/","og_site_name":"Fly me to the moon","article_published_time":"2026-09-11T06:46:44+00:00","article_modified_time":"2026-09-30T09:54:59+00:00","og_image":[{"width":1182,"height":662,"url":"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING.png","type":"image\/png"}],"author":"flmyp","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"flmyp","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/#article","isPartOf":{"@id":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/"},"author":{"name":"flmyp","@id":"https:\/\/flyme.myp.com.es\/es\/#\/schema\/person\/ae8d844a3c3475cd9a979d20007f576c"},"headline":"Refrescando un ecosistema global","datePublished":"2026-09-11T06:46:44+00:00","dateModified":"2026-09-30T09:54:59+00:00","mainEntityOfPage":{"@id":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/"},"wordCount":238,"commentCount":0,"publisher":{"@id":"https:\/\/flyme.myp.com.es\/es\/#organization"},"image":{"@id":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/#primaryimage"},"thumbnailUrl":"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING.png","keywords":["Barcel\u00f3 Hotel Group"],"articleSection":["Branding y dise\u00f1o","Estrategia"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/","url":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/","name":"Refrescando un ecosistema global \u00b7 Barcel\u00f3 Hotel Group | Fly me to the moon","isPartOf":{"@id":"https:\/\/flyme.myp.com.es\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/#primaryimage"},"image":{"@id":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/#primaryimage"},"thumbnailUrl":"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING.png","datePublished":"2026-09-11T06:46:44+00:00","dateModified":"2026-09-30T09:54:59+00:00","breadcrumb":{"@id":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/#primaryimage","url":"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING.png","contentUrl":"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING.png","width":1182,"height":662},{"@type":"BreadcrumbList","@id":"https:\/\/flyme.myp.com.es\/es\/work\/refrescando-un-ecosistema-global\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/flyme.myp.com.es\/es\/"},{"@type":"ListItem","position":2,"name":"Refrescando un ecosistema global"}]},{"@type":"WebSite","@id":"https:\/\/flyme.myp.com.es\/es\/#website","url":"https:\/\/flyme.myp.com.es\/es\/","name":"Fly me to the moon","description":"","publisher":{"@id":"https:\/\/flyme.myp.com.es\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flyme.myp.com.es\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/flyme.myp.com.es\/es\/#organization","name":"Fly me to the moon","url":"https:\/\/flyme.myp.com.es\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/flyme.myp.com.es\/es\/#\/schema\/logo\/image\/","url":"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/flyme-favicon.png","contentUrl":"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/flyme-favicon.png","width":512,"height":512,"caption":"Fly me to the moon"},"image":{"@id":"https:\/\/flyme.myp.com.es\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/agencia-fly-me-to-the-moon"]},{"@type":"Person","@id":"https:\/\/flyme.myp.com.es\/es\/#\/schema\/person\/ae8d844a3c3475cd9a979d20007f576c","name":"flmyp","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/5df80ffe8a5ba7e7b6dac316b9a693235f5ffad744060565d3bafa9c6217cb28?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5df80ffe8a5ba7e7b6dac316b9a693235f5ffad744060565d3bafa9c6217cb28?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5df80ffe8a5ba7e7b6dac316b9a693235f5ffad744060565d3bafa9c6217cb28?s=96&d=mm&r=g","caption":"flmyp"},"sameAs":["https:\/\/flyme.myp.com.es"]}]}},"uagb_featured_image_src":{"full":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING.png",1182,662,false],"thumbnail":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING-150x150.png",150,150,true],"medium":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING-300x168.png",300,168,true],"medium_large":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING-768x430.png",768,430,true],"large":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING-1024x574.png",1024,574,true],"1536x1536":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING.png",1182,662,false],"2048x2048":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/REFRESHING.png",1182,662,false]},"uagb_author_info":{"display_name":"flmyp","author_link":"https:\/\/flyme.myp.com.es\/es\/work\/author\/flmyp\/"},"uagb_comment_info":0,"uagb_excerpt":"Refrescando un ecosistema global Cliente: Barcel\u00f3 Hotel Group EstrategiaBranding y dise\u00f1o Barcel\u00f3 Hotel Group ha trascendido su identidad como cadena [&hellip;]","_links":{"self":[{"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/posts\/1694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/comments?post=1694"}],"version-history":[{"count":2,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/posts\/1694\/revisions"}],"predecessor-version":[{"id":1723,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/posts\/1694\/revisions\/1723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/media\/1695"}],"wp:attachment":[{"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/media?parent=1694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/categories?post=1694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/tags?post=1694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}