{"id":1685,"date":"2026-07-23T09:45:56","date_gmt":"2026-07-23T09:45:56","guid":{"rendered":"https:\/\/flyme.myp.com.es\/estar-juntos-el-mejor-hotel-del-mundo\/"},"modified":"2026-09-28T17:16:30","modified_gmt":"2026-09-28T17:16:30","slug":"estar-juntos-el-mejor-hotel-del-mundo","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/estar-juntos-el-mejor-hotel-del-mundo\/","title":{"rendered":"Estar juntos, el Mejor Hotel del Mundo."},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">Estar juntos, el Mejor Hotel del Mundo.<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Cliente: Barcel\u00f3 Hotel Group<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Estrategia<br\/>Social media<br\/>Campa\u00f1as integradas &amp; marketing<br\/>Contenido, activaciones y producci\u00f3n<br\/>CreAItive Lab<\/p>\n<\/div>\n<\/div>\n<figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\t\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/YTDown.com_YouTube_Estar-juntos-es-estar-en-el-mejor-hotel-_Media_Gktq9VrBe1g_001_1080p.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Una campa\u00f1a de Navidad que cambi\u00f3 las reglas del sector. Nos convertimos en la primera cadena hotelera en no mostrar ninguno de sus hoteles en una campa\u00f1a, cediendo todo el protagonismo a los verdaderos protagonistas de esas fechas: los hogares.<\/p>\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Frame-13213150081-1024x527.jpg\" alt=\"\" class=\"wp-image-522\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Frame-13213150081-1024x527.jpg 1024w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Frame-13213150081-300x154.jpg 300w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Frame-13213150081-768x395.jpg 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Frame-13213150081.jpg 1347w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/uno-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/uno-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-1377\" style=\"aspect-ratio:0.6665040729720502\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Comunicar en una \u00e9poca en la que dejamos de ser el foco.<br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">\u00bfC\u00f3mo puede un hotel hacer una campa\u00f1a de Navidad si es una fecha que se celebra en casa? La respuesta es tan f\u00e1cil como dif\u00edcil: con la verdad. Solo dejando nuestros hoteles a un lado conseguimos conectar con nuestros clientes de forma aut\u00e9ntica.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignright size-full is-resized\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/dos-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"2422\" height=\"1365\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/dos-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-1375\" style=\"aspect-ratio:1.7743705897726283;width:1556px;height:auto\"\/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA IDEA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Historias de verdad, que anteponen el amor a las comodidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">En l\u00ednea con nuestra estrategia people-centric, dejamos de hablar de reservas y empezamos a hablar de sentimientos. Porque en Navidad, el mejor hotel del mundo es la casa donde est\u00e1n los nuestros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En vez de hablar de nuestro buffet desayuno o de nuestro servicio de habitaciones, hablamos de tener que hacernos la cama, compartir la cabecera de la mesa y vivir unos d\u00edas un poco m\u00e1s apretados. Y sobre todo, hablamos de que elegir esa aparente incomodidad es lo que nos hace realmente felices.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"886\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/80B6A1069-1.jpg\" alt=\"\" class=\"wp-image-525\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/80B6A1069-1.jpg 589w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/80B6A1069-1-199x300.jpg 199w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"450\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/5Group-1321314797.jpg\" alt=\"\" class=\"wp-image-526\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/5Group-1321314797.jpg 300w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/5Group-1321314797-200x300.jpg 200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"450\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/dfCaptura-de-pantalla-2024-10-17-a-las-17.16.17-1.jpg\" alt=\"\" class=\"wp-image-527\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/dfCaptura-de-pantalla-2024-10-17-a-las-17.16.17-1.jpg 300w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/dfCaptura-de-pantalla-2024-10-17-a-las-17.16.17-1-200x300.jpg 200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Innovamos no solo con el mensaje, sino tambi\u00e9n con la forma, utilizando la inteligencia artificial para hacer a\u00fan m\u00e1s grande esta idea. De esta forma reconstruimos recuerdos reales y generamos escenas que evocan recuerdos universales.<\/p>\n<\/div>\n<\/div>\n<figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\t\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/YTDown.com_YouTube_El-mejor-hotel-del-mundo-Spot-Navidad-Ba_Media_cWbD36ETp1M_001_1080p.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#E4DCCC;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Proyectos relacionados<\/h2>\n\t\n\t\n\t<div class=\"flyme-related-work__grid\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/de-la-despensa-al-feed\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/ISABEL.png\" alt=\"De la despensa al feed\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">De la despensa al feed<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Isabel<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/0-verguenza-100-beneficios\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/EDENRED.png\" alt=\"0% verg\u00fcenza, 100% beneficios\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">0% verg\u00fcenza, 100% beneficios<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Edenred<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/life-is-full-of-vida\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/FULL-OF-VIDA.png\" alt=\"Life is full of vida\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Life is full of vida<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Barcel\u00f3 Hotel Group<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Estar juntos, el Mejor Hotel del Mundo. Cliente: Barcel\u00f3 Hotel Group EstrategiaSocial mediaCampa\u00f1as integradas &amp; marketingContenido, activaciones y producci\u00f3nCreAItive Lab [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[52,47,67,46,49],"tags":[68],"class_list":["post-1685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-integradas-y-marketing-2","category-contenido-activaciones-produccion","category-creaitive-lab","category-estrategia","category-social-media","tag-barcelo-hotel-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estar juntos, el Mejor Hotel del Mundo. \u00b7 Barcel\u00f3 Hotel Group | Fly me to the moon<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estar juntos, el Mejor Hotel del Mundo. \u00b7 Barcel\u00f3 Hotel Group | Fly me to the moon\" \/>\n<meta property=\"og:description\" content=\"Estar juntos, el Mejor Hotel del Mundo. Cliente: Barcel\u00f3 Hotel Group EstrategiaSocial mediaCampa\u00f1as integradas &amp; marketingContenido, activaciones y producci\u00f3nCreAItive Lab [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flyme.myp.com.es\/es\/work\/estar-juntos-el-mejor-hotel-del-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"Fly me to the moon\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-23T09:45:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T17:16:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-eb1de7e9-adf7-48d1-9be6-338fab04dafa.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"864\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"flmyp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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