{"id":1674,"date":"2026-06-18T07:31:20","date_gmt":"2026-06-18T07:31:20","guid":{"rendered":"https:\/\/flyme.myp.com.es\/mahou-nos-lia-mahou-nos-encuentra\/"},"modified":"2026-09-30T09:55:00","modified_gmt":"2026-09-30T09:55:00","slug":"mahou-nos-lia-mahou-nos-encuentra","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/mahou-nos-lia-mahou-nos-encuentra\/","title":{"rendered":"Mahou nos l\u00eda, Mahou nos encuentra"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">Mahou nos l\u00eda, Mahou nos encuentra<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Cliente: Mahou Cinco Estrellas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Estrategia<br\/>Social media<br\/>Contenido, activaciones y producci\u00f3n<\/p>\n<\/div>\n<\/div>\n<figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\t\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/MAHOU_VIDEO_CASE_V2.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:56%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Cuenta la leyenda que, si est\u00e1s de ca\u00f1as con tus colegas por Moncloa, puedes acabar con Quevedo y Lola \u00cdndigo en un fiest\u00f3n.<\/p>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/SCENE-2-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/SCENE-2-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-1407\"\/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:100px;flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0em;margin-bottom:0.8em;font-size:21px;line-height:1.2\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0em;margin-bottom:0.8em;font-size:42px;line-height:1.1\">Poniendo Mahou en el mapa de los encuentros Z<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0em;margin-bottom:0.8em;font-size:21px;line-height:1.2\">\u00bfC\u00f3mo conectamos los encuentros Z de Madrid con Mahou Cinco Estrellas?<br\/>\u00bfC\u00f3mo nos convertimos en la mejor opci\u00f3n para brindar por esos encuentros? <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/69da128d14c35bab6e9064d1061374b9058fc64c-gifloop.mp4\" decoding=\"async\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/69da128d14c35bab6e9064d1061374b9058fc64c-gifloop-poster.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"637\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/SOLA-1.jpg\" alt=\"\" class=\"wp-image-317\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/SOLA-1.jpg 668w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/SOLA-1-300x286.jpg 300w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"637\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Mesa-de-trabajo-1-copia-1.png\" alt=\"\" class=\"wp-image-316\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Mesa-de-trabajo-1-copia-1.png 665w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Mesa-de-trabajo-1-copia-1-300x287.png 300w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:50px\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0em;margin-bottom:1em;font-size:21px;line-height:1.2\">LA IDEA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0em;margin-bottom:1em;font-size:42px;line-height:1.1\">T\u00fa pones el encuentro, Mahou pone el planazo <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0em;margin-bottom:1em;font-size:21px;line-height:1.2\">\u2018Mahou nos l\u00eda\u2019 es la plataforma que activa el prop\u00f3sito de Mahou Cinco Estrellas en las calles y bares de Madrid, poniendo en valor los encuentros de calidad a trav\u00e9s de experiencias inesperadas que sit\u00faan a la marca en el centro del ocio universitario y generan FOMO.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/2d0266bc42d05d171170f6747ef8875461474111-gifloop.mp4\" decoding=\"async\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/2d0266bc42d05d171170f6747ef8875461474111-gifloop-poster.jpg\" alt=\"\"\/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"588\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Group-1321314971_1.png\" alt=\"\" class=\"wp-image-1320\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Group-1321314971_1.png 330w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Group-1321314971_1-168x300.png 168w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"587\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Group-1321314971_2.png\" alt=\"\" class=\"wp-image-1322\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Group-1321314971_2.png 330w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Group-1321314971_2-169x300.png 169w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"588\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Group-1321314971_3.png\" alt=\"\" class=\"wp-image-1323\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Group-1321314971_3.png 330w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Group-1321314971_3-168x300.png 168w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"588\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Group-1321314971_4.png\" alt=\"\" class=\"wp-image-1324\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Group-1321314971_4.png 330w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Group-1321314971_4-168x300.png 168w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Para conectar con la Generaci\u00f3n Z, creamos un squad de influencers, liderados por \u201cel t\u00edo de rojo\u201d y perfiles locales afines al target (18\u201325), encargados de provocar esos encuentros y llevar a la audiencia a las mejores fiestas y conciertos de la ciudad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"774\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Rectangle-1756.png\" alt=\"\" class=\"wp-image-323\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Rectangle-1756.png 665w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/06\/Rectangle-1756-258x300.png 258w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#EFE8E4;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Proyectos relacionados<\/h2>\n\t\n\t\n\t<div class=\"flyme-related-work__grid\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/construyendo-un-icono-pop\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-0761d391-17bf-45aa-89a9-f2d968a85f21.webp\" alt=\"Construyendo un icono pop\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Construyendo un icono pop<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Kaiku Caff\u00e8 Latte<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/estar-juntos-el-mejor-hotel-del-mundo\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-eb1de7e9-adf7-48d1-9be6-338fab04dafa.webp\" alt=\"Estar juntos, el Mejor Hotel del Mundo.\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Estar juntos, el Mejor Hotel del Mundo.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Barcel\u00f3 Hotel Group<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/el-renacer-de-un-icono\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/EL-FUERTE.png\" alt=\"El renacer de un icono\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">El renacer de un icono<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">El fuerte Marbella<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Mahou nos l\u00eda, Mahou nos encuentra Cliente: Mahou Cinco Estrellas EstrategiaSocial mediaContenido, activaciones y producci\u00f3n Cuenta la leyenda que, si [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[47,46,49],"tags":[55],"class_list":["post-1674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenido-activaciones-produccion","category-estrategia","category-social-media","tag-mahou-cinco-estrellas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahou nos l\u00eda, Mahou nos encuentra \u00b7 Mahou Cinco Estrellas | Fly me to the moon<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahou nos l\u00eda, Mahou nos encuentra \u00b7 Mahou Cinco Estrellas | Fly me to the moon\" \/>\n<meta property=\"og:description\" content=\"Mahou nos l\u00eda, Mahou nos encuentra Cliente: Mahou Cinco Estrellas EstrategiaSocial mediaContenido, activaciones y producci\u00f3n Cuenta la leyenda que, si [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flyme.myp.com.es\/es\/work\/mahou-nos-lia-mahou-nos-encuentra\/\" \/>\n<meta property=\"og:site_name\" content=\"Fly me to the moon\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-18T07:31:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T09:55:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-caf71217-0d43-464c-88f6-ae57b0919683.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"670\" \/>\n\t<meta property=\"og:image:height\" content=\"388\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" 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