{"id":1665,"date":"2026-07-16T09:39:40","date_gmt":"2026-07-16T09:39:40","guid":{"rendered":"https:\/\/flyme.myp.com.es\/el-hype-de-la-energia-100-natural\/"},"modified":"2026-09-28T17:06:26","modified_gmt":"2026-09-28T17:06:26","slug":"el-hype-de-la-energia-100-natural","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/el-hype-de-la-energia-100-natural\/","title":{"rendered":"El hype de la energ\u00eda 100% natural"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">El hype de la energ\u00eda 100% natural<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Cliente: Refeel<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Estrategia<br\/>Social media<br\/>Contenidos, activaciones y producci\u00f3n<br\/>CreAItive Lab<\/p>\n<\/div>\n<\/div>\n<figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/refeel-pantallas-poster.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/REFEEL_PANTALLASESQUINAS_V02.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">\u00bfSabes esa sensaci\u00f3n en la que la energ\u00eda no te cabe en el cuerpo? Esa que te hace querer comerte el mundo, ponerte al d\u00eda con todo y todos. ESO es Refeel.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"433\" height=\"648\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Refeel-Imagin-03-1.jpg\" alt=\"\" class=\"wp-image-357\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Refeel-Imagin-03-1.jpg 433w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Refeel-Imagin-03-1-200x300.jpg 200w\" sizes=\"auto, (max-width: 433px) 100vw, 433px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"647\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Refeel-Imagin-05-1.jpg\" alt=\"\" class=\"wp-image-358\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Refeel-Imagin-05-1.jpg 431w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Refeel-Imagin-05-1-200x300.jpg 200w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"433\" height=\"648\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Refeel-Imagin-08-1-1.jpg\" alt=\"\" class=\"wp-image-359\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Refeel-Imagin-08-1-1.jpg 433w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Refeel-Imagin-08-1-1-200x300.jpg 200w\" sizes=\"auto, (max-width: 433px) 100vw, 433px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">La energ\u00eda puede ser natural<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">En una categor\u00eda saturada y dominada por la cafe\u00edna, la taurina y las calor\u00edas, nace Refeel, la nueva bebida energ\u00e9tica natural del Grupo Mahou San Miguel. \u00bfC\u00f3mo trasladamos esta innovadora propuesta de valor a trav\u00e9s de Redes Sociales incluso antes de llegar al lineal?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/21-1-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1499\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/21-1-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-1405\"\/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"834\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/1-85.jpg\" alt=\"\" class=\"wp-image-361\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/1-85.jpg 667w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/1-85-240x300.jpg 240w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"834\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/7-1.jpg\" alt=\"\" class=\"wp-image-362\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/7-1.jpg 664w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/7-1-239x300.jpg 239w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA IDEA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Una nueva forma de sentir la energ\u00eda<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Sin cosas raras, sin aburrir al paladar. As\u00ed es Refeel y as\u00ed deb\u00eda ser nuestro posicionamiento en Redes Sociales. Una vez creado el branding de la marca, la IA fue nuestro BFF en el lanzamiento en el entorno digital. La utilizamos para crear contenido audiovisual atractivo que generara conversaci\u00f3n en redes sociales incluso antes de que existiera f\u00edsicamente.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\t\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/REFEEL_BISBAL_AMBASSADOR_V08.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\t\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/REFEEL_BTS_SUB_V08.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\t\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/REFEEL_GIRAGIRAGIRA_SUB_V09.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">As\u00ed, creamos un universo de producto en\u00e9rgico y din\u00e1mico, antes de su estrategia de lanzamiento que nos permiti\u00f3 acoger perfectamente la llegada de la campa\u00f1a\u2026 Y de David Bisbal, nuestro embajador m\u00e1s naturalmente en\u00e9rgico, con el que dimos un boost a nuestros contenidos, posicion\u00e1ndonos como referentes de esta nueva energ\u00eda.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"598\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Mesa-de-trabajo-1-copia-2.png\" alt=\"\" class=\"wp-image-366\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Mesa-de-trabajo-1-copia-2.png 337w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Mesa-de-trabajo-1-copia-2-169x300.png 169w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"598\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Mesa-de-trabajo-1-1.png\" alt=\"\" class=\"wp-image-367\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Mesa-de-trabajo-1-1.png 337w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Mesa-de-trabajo-1-1-169x300.png 169w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El hype de la energ\u00eda 100% natural Cliente: Refeel EstrategiaSocial mediaContenidos, activaciones y producci\u00f3nCreAItive Lab \u00bfSabes esa sensaci\u00f3n en la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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energ\u00eda 100% natural \u00b7 Refeel | Fly me to the moon\" \/>\n<meta property=\"og:description\" content=\"El hype de la energ\u00eda 100% natural Cliente: Refeel EstrategiaSocial mediaContenidos, activaciones y producci\u00f3nCreAItive Lab \u00bfSabes esa sensaci\u00f3n en la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flyme.myp.com.es\/es\/work\/el-hype-de-la-energia-100-natural\/\" \/>\n<meta property=\"og:site_name\" content=\"Fly me to the moon\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-16T09:39:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T17:06:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-24c2681e-9b38-4482-af11-eee60e689984.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1148\" \/>\n\t<meta property=\"og:image:height\" content=\"882\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta 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