{"id":1659,"date":"2026-07-17T10:39:55","date_gmt":"2026-07-17T10:39:55","guid":{"rendered":"https:\/\/flyme.myp.com.es\/lays-gourmet-by-albert-adria\/"},"modified":"2026-09-28T17:00:59","modified_gmt":"2026-09-28T17:00:59","slug":"lays-gourmet-by-albert-adria","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/lays-gourmet-by-albert-adria\/","title":{"rendered":"Lays Gourmet by Albert Adri\u00e1"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">Lay\u2019s Gourmet by Albert Adri\u00e0: <br\/>Turr\u00f3n Limited Edition<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Cliente: Lay\u2019s Gourmet<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Estrategia<br\/>Campa\u00f1as integradas &amp; marketing<br\/>Contenidos, activaciones y producci\u00f3n<\/p>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/KV_06-1-1024x585.jpg\" alt=\"\" class=\"wp-image-402\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/KV_06-1-1024x585.jpg 1024w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/KV_06-1-300x171.jpg 300w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/KV_06-1-768x439.jpg 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/KV_06-1.jpg 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">En Navidad se despierta en nosotros un lado gourmet y exquisito que Lay\u2019s celebra <br\/>con su producto m\u00e1s premium: el turr\u00f3n m\u00e1s delicioso y crujiente jam\u00e1s creado.<\/p>\n<\/div>\n<\/div>\n<figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\t\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Lays-Gourmet-by-Albert-Adria_Baja.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Lay\u2019s Gourmet, tambi\u00e9n en Navidad<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">\u00bfC\u00f3mo desestacionalizamos el producto y nos hacemos (a\u00fan) m\u00e1s relevantes en Navidad? \u00bfC\u00f3mo elevamos la marca impulsando su car\u00e1cter distintivo y su PMF? \u00bfC\u00f3mo aumentamos el valor de marca m\u00e1s all\u00e1 de la televisi\u00f3n?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"766\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-1.jpg\" alt=\"\" class=\"wp-image-415\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-1.jpg 572w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-1-224x300.jpg 224w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Group-1321314787-1024x670.jpg\" alt=\"\" class=\"wp-image-403\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Group-1321314787-1024x670.jpg 1024w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Group-1321314787-300x196.jpg 300w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Group-1321314787-768x503.jpg 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Group-1321314787.jpg 1346w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA IDEA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Albert Adri\u00e1 y el proceso creativo: inspiraci\u00f3n e innovaci\u00f3n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">De la mano de Albert Adri\u00e0, creamos una edici\u00f3n limitada de turr\u00f3n con las patatas fritas como protagonistas, construyendo una narrativa exclusiva que conectaba con el p\u00fablico gourmet.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"519\" height=\"766\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-2.jpg\" alt=\"\" class=\"wp-image-404\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-2.jpg 519w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-2-203x300.jpg 203w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"511\" height=\"766\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-3.jpg\" alt=\"\" class=\"wp-image-405\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-3.jpg 511w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-3-200x300.jpg 200w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Acompa\u00f1amos todo el proceso creativo, desde el concepto y dise\u00f1o hasta la producci\u00f3n de contenidos, dando forma a una pieza gastron\u00f3mica \u00fanica que gener\u00f3 impacto en medios y permiti\u00f3 vivir la experiencia tanto online como en puntos de venta especializados.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-4-1024x436.jpg\" alt=\"\" class=\"wp-image-406\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-4-1024x436.jpg 1024w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-4-300x128.jpg 300w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-4-768x327.jpg 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/ProtasGif-4.jpg 1349w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/027bcb960bec9acf650b6c5aeeedbb1c19c487db-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1017\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/027bcb960bec9acf650b6c5aeeedbb1c19c487db-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-400\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"font-size:48px;font-style:normal;font-weight:500\">\u201cUn locur\u00f3n. Si puedo hacer una cr\u00edtica es que sea tan dif\u00edcil de comprar: un producto como este merece ser algo m\u00e1s que un reclamo publicitario\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px;font-style:italic;font-weight:500\"><em>Mikel L\u00f3pez Iturriaga<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(El Comidista &#8211; El Pa\u00eds)<\/p>\n<\/div>\n<\/div>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#E4DCCC;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Proyectos relacionados<\/h2>\n\t\n\t\n\t<div class=\"flyme-related-work__grid\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/prime-video-estrena-su-hype-hub\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-hero-gifloop.mp4\" decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/hh-hero-gifloop-poster.jpg\" alt=\"Prime Video estrena su hype hub\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Prime Video estrena su hype hub<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Prime Video<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/asegurando-historias-axa\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-2a3f96bf-09c4-431f-a306-3d9bc0929bfa.webp\" alt=\"AXA asegura las historias de hoy\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">AXA asegura las historias de hoy<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">AXA Seguros<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/el-renacer-de-un-icono\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/EL-FUERTE.png\" alt=\"El renacer de un icono\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">El renacer de un icono<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">El fuerte Marbella<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Lay\u2019s Gourmet by Albert Adri\u00e0: Turr\u00f3n Limited Edition Cliente: Lay\u2019s Gourmet EstrategiaCampa\u00f1as integradas &amp; marketingContenidos, activaciones y producci\u00f3n En Navidad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[52,47,46],"tags":[66],"class_list":["post-1659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-integradas-y-marketing-2","category-contenido-activaciones-produccion","category-estrategia","tag-lays-gourmet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lays Gourmet by Albert Adri\u00e1 \u00b7 Lay\u2019s Gourmet | Fly me to the moon<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lays Gourmet by Albert Adri\u00e1 \u00b7 Lay\u2019s Gourmet | Fly me to the moon\" \/>\n<meta property=\"og:description\" content=\"Lay\u2019s Gourmet by Albert Adri\u00e0: Turr\u00f3n Limited Edition Cliente: Lay\u2019s Gourmet EstrategiaCampa\u00f1as integradas &amp; marketingContenidos, activaciones y producci\u00f3n En Navidad [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flyme.myp.com.es\/es\/work\/lays-gourmet-by-albert-adria\/\" \/>\n<meta property=\"og:site_name\" content=\"Fly me to the moon\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-17T10:39:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T17:00:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-a9b4d345-e9f5-4140-81e8-cd7789ee58d1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"864\" \/>\n\t<meta property=\"og:image:height\" content=\"1064\" \/>\n\t<meta property=\"og:image:type\" 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