{"id":1656,"date":"2026-07-17T11:07:11","date_gmt":"2026-07-17T11:07:11","guid":{"rendered":"https:\/\/flyme.myp.com.es\/decisiones-que-se-toman-beben\/"},"modified":"2026-09-30T09:58:19","modified_gmt":"2026-09-30T09:58:19","slug":"decisiones-que-se-toman-beben","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/decisiones-que-se-toman-beben\/","title":{"rendered":"Decisiones que se toman beben"},"content":{"rendered":"\n
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Decisiones que se toman<\/s> beben<\/h1>\n<\/div>\n\n\n\n
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Cliente: Pepsi MAX<\/p>\n\n\n\n

EstrategiaCampa\u00f1as integradas & marketingContenidos, activaciones y producci\u00f3n<\/p>\n<\/div>\n<\/div>\n\n

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A todos nos gusta tomar nuestras propias decisiones, pero a veces nos dejamos llevar. Pepsi MAX te invita a mojarte y elegir lo mejor para ser la versi\u00f3n m\u00e1s fiel\u2026 A ti mismx. <\/p>\n<\/div>\n<\/div>\n\n

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EL RETO<\/p>\n\n\n\n

Choose Choice: M\u00f3jate y Elige lo mejor <\/p>\n\n\n\n

Pepsi MAX lanz\u00f3 la campa\u00f1a global \u201cChoose Choice\u201d para invitar a romper con el piloto autom\u00e1tico y apostar por nuevas elecciones. Con el objetivo de llegar a nuevas audiencias y reforzar su nueva imagen y packaging, la marca convirti\u00f3 esas decisiones en un movimiento que celebra la libertad individual. Desde PR, el reto era amplificar este mensaje y hacerlo relevante a nivel local. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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EL EXPERIMENTO<\/p>\n\n\n\n

\u00bfSomos lo que elegimos\u2026 en Redes Sociales?<\/p>\n\n\n\n

A partir de una pregunta casi filos\u00f3fica, desarrollamos un estudio sociol\u00f3gico<\/span> sobre el poder de elecci\u00f3n en Espa\u00f1a, poniendo el foco en redes sociales como espacio de mayor exposici\u00f3n y presi\u00f3n social. El objetivo: entender si elegimos desde la autenticidad o condicionados por la aprobaci\u00f3n externa. Activamos este insight a trav\u00e9s de un webinar con expertos y una estrategia de PR basada en datos para amplificar el mensaje en medios. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Para llevarlo m\u00e1s all\u00e1, realizamos un experimento social que demostraba c\u00f3mo, aunque buscamos diferenciarnos, tendemos a comportarnos de forma similar en redes. Una forma tangible de evidenciar que elegir con libertad, de verdad, marca la diferencia. <\/p>\n<\/div>\n\n\n\n

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Decisiones que se toman beben Cliente: Pepsi MAX EstrategiaCampa\u00f1as integradas & marketingContenidos, activaciones y producci\u00f3n A todos nos gusta tomar 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