{"id":1649,"date":"2026-08-20T12:28:13","date_gmt":"2026-08-20T12:28:13","guid":{"rendered":"https:\/\/flyme.myp.com.es\/un-nuevo-referente-de-la-calma-con-alma\/"},"modified":"2026-09-28T16:51:35","modified_gmt":"2026-09-28T16:51:35","slug":"un-nuevo-referente-de-la-calma-con-alma","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/un-nuevo-referente-de-la-calma-con-alma\/","title":{"rendered":"Un nuevo referente de la calma con alma"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">Un nuevo referente de la calma con alma<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"flyme-client-ficha wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:500;line-height:1.2\">Cliente: Daia Slow Beach Hotels<\/p>\n\n\n\n<p class=\"flyme-client-ficha wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:500;line-height:1.2\">Estrategia<br\/>Social media<br\/>Branding y dise\u00f1o<br\/>Contenidos, activaciones y producci\u00f3n<\/p>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1012\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/01-daia-principal.jpg\" alt=\"\" class=\"wp-image-844\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/01-daia-principal.jpg 1800w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/01-daia-principal-300x169.jpg 300w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/01-daia-principal-1024x576.jpg 1024w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/01-daia-principal-768x432.jpg 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/01-daia-principal-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516ac310 wp-block-columns-is-layout-flex\" style=\"margin-top:42px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:23%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:69%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">DAIA Slow Beach Hotels nace para responder a una nueva forma de viajar: m\u00e1s consciente, local y pausada. <br\/> Su primer hotel en Conil no es una apertura m\u00e1s, es el inicio de una nueva categor\u00eda del lujo, definido por la calma, la sostenibilidad y la conexi\u00f3n con el entorno.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:28%\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\t\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/daia-gastro-maam.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"1342\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/03-post-general.jpg\" alt=\"\" class=\"wp-image-846\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/03-post-general.jpg 1074w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/03-post-general-240x300.jpg 240w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/03-post-general-820x1024.jpg 820w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/03-post-general-768x960.jpg 768w\" sizes=\"auto, (max-width: 1074px) 100vw, 1074px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:28%\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\t\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/daia-gastro-origin.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Traducir la esencia DAIA a una identidad tangible<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Partimos de un hotel renovado que necesitaba un alma propia. Una esencia que dotara a la experiencia del hu\u00e9sped de una capa emocional. \u00bfC\u00f3mo dise\u00f1ar desde cero una nueva marca capaz de reflejar la filosof\u00eda slow travel y el arraigo local de forma distintiva? \u00bfC\u00f3mo ser los \u00fanicos realmente slow y posicionarnos como el referente en el destino?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:23%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/daia-story-gastronomia-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2844\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/daia-story-gastronomia-gifloop-poster-scaled.jpg\" alt=\"\" class=\"wp-image-868\"\/><\/figure>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-full\" style=\"margin-top:105px\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/daia-37-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/daia-37-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-869\"\/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9212bb77 wp-block-columns-is-layout-flex\" style=\"margin-top:63px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA ESTRATEGIA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Slow: Comunicar desde el alma<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">El reto exig\u00eda definir primero una forma de entender el mundo para, despu\u00e9s, aterrizarla en una identidad visual reconocible y un plan de comunicaci\u00f3n integrado que convirtiera la apertura en una declaraci\u00f3n de intenciones. Entendiendo lo local como una emoci\u00f3n vivida en clave slow, creamos una plataforma de marca con narrativa propia, tono sereno e identidad mediterr\u00e1nea. La activamos con una estrategia integrada de social, PR, influencers y acciones especiales para posicionarnos como referente del slow travel en un destino ya de por s\u00ed slow.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#E4DCCC;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Proyectos relacionados<\/h2>\n\t\n\t\n\t<div class=\"flyme-related-work__grid\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/creando-momentos-memorables\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/RADISSON.png\" alt=\"Creando momentos memorables\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Creando momentos memorables<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Radisson Hotel Group<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/el-renacer-de-un-icono\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/EL-FUERTE.png\" alt=\"El renacer de un icono\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">El renacer de un icono<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">El fuerte Marbella<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/el-hype-de-la-energia-100-natural\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-24c2681e-9b38-4482-af11-eee60e689984.webp\" alt=\"El hype de la energ\u00eda 100% natural\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">El hype de la energ\u00eda 100% natural<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Refeel<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo referente de la calma con alma Cliente: Daia Slow Beach Hotels EstrategiaSocial mediaBranding y dise\u00f1oContenidos, activaciones y producci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[54,52,46,49],"tags":[64],"class_list":["post-1649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-y-diseno","category-campanas-integradas-y-marketing-2","category-estrategia","category-social-media","tag-daia-slow-beach-hotels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un nuevo referente de la calma con alma \u00b7 Daia Slow Beach Hotels | Fly me to the moon<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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