{"id":1646,"date":"2026-08-25T09:39:48","date_gmt":"2026-08-25T09:39:48","guid":{"rendered":"https:\/\/flyme.myp.com.es\/la-leche-mas-chula\/"},"modified":"2026-09-28T16:46:34","modified_gmt":"2026-09-28T16:46:34","slug":"la-leche-mas-chula","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/la-leche-mas-chula\/","title":{"rendered":"La leche m\u00e1s chula"},"content":{"rendered":"\n
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La leche m\u00e1s chula<\/h1>\n<\/div>\n\n\n\n
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Cliente: Leche Madriz<\/p>\n\n\n\n

Estrategia,Branding y dise\u00f1oSocial mediaContenidos, activaciones y producci\u00f3n<\/p>\n<\/div>\n<\/div>\n\n

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Leche Madriz nace cuando varias familias ganaderas se unen para crear una marca que visibiliza una realidad poco conocida: en Madrid tambi\u00e9n se produce leche.<\/p>\n<\/div>\n<\/div>\n\n

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EL RETO<\/p>\n\n\n\n

Madrid tambi\u00e9n es la leche<\/p>\n\n\n\n

\u00bfC\u00f3mo ponemos en el mapa a los ganaderos y ganaderas de Madrid y su producci\u00f3n de leche? \u00bfC\u00f3mo llamamos la atenci\u00f3n en un lineal saturado? \u00bfC\u00f3mo enfocamos el componente local?<\/p>\n<\/div>\n<\/div>\n\n\n\n

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LA ESTRATEGIA<\/p>\n\n\n\n

De Madriz al Cielo\u2026 En globo<\/p>\n\n\n\n

Leche Madriz rompe con todos los c\u00f3digos establecidos de la categor\u00eda desde el primer momento: un naming inesperado, con car\u00e1cter y ra\u00edz local, y una identidad visual que se aleja de los clich\u00e9s tradicionales de la leche.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
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No se queda en lo est\u00e9tico: convierte una realidad desconocida, la producci\u00f3n l\u00e1ctea en Madrid, en un relato propio y lo activa en la calle, recuperando las antiguas lecher\u00edas en pleno San Isidro. Una marca que se comporta diferente, conectando producto, territorio y cultura de una manera nueva.<\/p>\n<\/div>\n\n\n\n

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Lay\u2019s Gourmet<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

La leche m\u00e1s chula Cliente: Leche Madriz Estrategia,Branding y dise\u00f1oSocial mediaContenidos, activaciones y producci\u00f3n Leche Madriz nace cuando varias familias […]<\/p>\n","protected":false},"author":1,"featured_media":1647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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