{"id":1633,"date":"2026-08-28T11:20:12","date_gmt":"2026-08-28T11:20:12","guid":{"rendered":"https:\/\/flyme.myp.com.es\/el-renacer-de-un-icono\/"},"modified":"2026-09-30T09:52:07","modified_gmt":"2026-09-30T09:52:07","slug":"el-renacer-de-un-icono","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/el-renacer-de-un-icono\/","title":{"rendered":"El renacer de un icono"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">El renacer<br\/>de un icono<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Cliente: El Fuerte Marbella<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Estrategia<br\/>Social media<br\/>Branding y dise\u00f1o<br\/>Contenidos, activaciones y producci\u00f3n<\/p>\n<\/div>\n<\/div>\n<figure class=\"flyme-video wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\t\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/EL-FUERTE-INGLES-3.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Desde dentro y hacia fuera: as\u00ed realizamos el rebranding del hotel \u2018El Fuerte Marbella&#8217;, para elevarlo a la categor\u00eda de lujo y consolidarlo como un renacido icono de la Costa del Sol.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/HOTEL_ELFUERTE_MARBELLA-M_Yllera-05-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/HOTEL_ELFUERTE_MARBELLA-M_Yllera-05-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-968\"\/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\"><strong>Evolucionar manteniendo la esencia<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Mantener el alma de un hotel familiar fundado en 1957, que con el paso de los a\u00f1os se hab\u00eda convertido en un emblema para la ciudad, y elevarlo al sector del lujo contempor\u00e1neo, sin perder su esencia.<br\/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj9398-scaled.jpg\" alt=\"\" class=\"wp-image-969\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj9398-scaled.jpg 1920w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj9398-225x300.jpg 225w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj9398-768x1024-1.jpg 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj9398-1152x1536.jpg 1152w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj9398-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/HOTEL_ELFUERTE_MARBELLA-M_Yllera-05-1-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/HOTEL_ELFUERTE_MARBELLA-M_Yllera-05-1-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-970\"\/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj_11608-scaled.jpg\" alt=\"\" class=\"wp-image-973\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj_11608-scaled.jpg 1920w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj_11608-225x300.jpg 225w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj_11608-768x1024.jpg 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj_11608-1152x1536.jpg 1152w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj_11608-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj0244-scaled.jpg\" alt=\"\" class=\"wp-image-971\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj0244-scaled.jpg 1920w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj0244-225x300.jpg 225w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj0244-768x1024.jpg 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj0244-1152x1536.jpg 1152w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj0244-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj0428-scaled.jpg\" alt=\"\" class=\"wp-image-972\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj0428-scaled.jpg 1920w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj0428-225x300.jpg 225w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj0428-768x1024.jpg 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj0428-1152x1536.jpg 1152w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/aj0428-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA ESTRATEGIA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Time to Shine<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para sentar las bases, creamos una nueva plataforma de marca donde quedara reflejada la personalidad y valores de la marca. Desde ah\u00ed, construimos el nuevo branding y la identidad visual, teniendo en cuenta cada detalle y asset del hotel. Una evoluci\u00f3n natural, donde se potenci\u00f3 todo aquello que hace de El Fuerte Marbella un hotel \u00fanico e ic\u00f3nico.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<p class=\"wp-block-paragraph\">Y creamos \u201cTime to Shine\u201d como concepto del hotel, que condensa su esencia en tres palabras y simboliza tanto el renacer del hotel como todos esos momentos memorables que brillan.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1577\" height=\"2208\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/HOTEL_ELFUERTE_MARBELLA-M_Yllera-41-2.gif\" alt=\"\" class=\"wp-image-1384\"\/><\/figure>\n<\/div>\n<\/div>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#E4DCCC;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Proyectos relacionados<\/h2>\n\t\n\t\n\t<div class=\"flyme-related-work__grid\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/creando-momentos-memorables\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/RADISSON.png\" alt=\"Creando momentos memorables\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Creando momentos memorables<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Radisson Hotel Group<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/de-la-despensa-al-feed\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/ISABEL.png\" alt=\"De la despensa al feed\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">De la despensa al feed<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Isabel<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/song-4-showering\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/SONG4SHOWERING.png\" alt=\"Song 4 Showering\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Song 4 Showering<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Barcel\u00f3 ReGen<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>El renacerde un icono Cliente: El Fuerte Marbella EstrategiaSocial mediaBranding y dise\u00f1oContenidos, activaciones y producci\u00f3n Desde dentro y hacia fuera: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[54,47,46,49],"tags":[60],"class_list":["post-1633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-y-diseno","category-contenido-activaciones-produccion","category-estrategia","category-social-media","tag-el-fuerte-marbella"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El renacer de un icono \u00b7 El fuerte Marbella | Fly me to the moon<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El renacer de un 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