{"id":1616,"date":"2026-09-11T07:24:22","date_gmt":"2026-09-11T07:24:22","guid":{"rendered":"https:\/\/flyme.myp.com.es\/song-4-showering\/"},"modified":"2026-09-28T14:20:46","modified_gmt":"2026-09-28T14:20:46","slug":"song-4-showering","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/song-4-showering\/","title":{"rendered":"Song 4 Showering"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">Song 4 Showering:<br\/>Dale al play, ahorra agua <\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Cliente: Barcel\u00f3 ReGen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Estrategia<br\/>Social media<br\/>Campa\u00f1as integradas y marketing<br\/>Contenidos, activaciones y producci\u00f3n<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-134833c3 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/image-4.png\" alt=\"\" class=\"uag-image-1164\" width=\"1506\" height=\"851\" title=\"image 4\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n<div class=\"wp-block-group flyme-branding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">El consumo medio de agua de un ciudadano se sit\u00faa en 127 litros\/d\u00eda, pero el gasto por turista puede alcanzar los 800. Somos personas diferentes cuando viajamos: cuando estamos fuera de casa, multiplicamos x5 el consumo de agua. Podemos hacerlo mejor.  <\/p>\n<\/div>\n\n<div class=\"wp-block-group flyme-campaign-image is-layout-constrained wp-block-group-is-layout-constrained\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/Frame-1321315008.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/VideoCase-Song-4-Showering-1.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:63%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\" style=\"margin-bottom:0px\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"748\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edu-bastidas-1mjYgHSpFgk-unsplash-1.png\" alt=\"\" class=\"wp-image-1168\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edu-bastidas-1mjYgHSpFgk-unsplash-1.png 736w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edu-bastidas-1mjYgHSpFgk-unsplash-1-295x300.png 295w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:37%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Pasar a la acci\u00f3n siendo parte de la soluci\u00f3n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Sensibilizar desde Barcel\u00f3 ReGen, nuestro prop\u00f3sito y compromiso de marca. Implicar a las personas desde nuestro rol de cuidador, haci\u00e9ndoles reflexionar. La OMS recomienda duchas de no m\u00e1s de 5 minutos, \u00bfqu\u00e9 podemos hacer?  <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-image uagb-block-7d4ea83e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/SONG4SHOWERING-BOARD-1024x576.jpg\" alt=\"\" class=\"uag-image-1180\" width=\"1920\" height=\"1080\" title=\"SONG4SHOWERING-BOARD\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA IDEA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Una playlist en Spotify para escuchar\u2026 Y concienciar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una ducha = 4 minutos = Una canci\u00f3n. \u201cSong 4 Showering\u201d es una playlist (y una iniciativa) en colaboraci\u00f3n con Spotify, compuesta por temas de 4 minutos de duraci\u00f3n para servir como referencia a los hu\u00e9spedes en sus ratos de ducha, y as\u00ed, evitar consumir m\u00e1s agua de la necesaria. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El hu\u00e9sped accede a la playlist escaneando el c\u00f3digo QR disponible en las duchas de todos los hoteles de la compa\u00f1\u00eda en Espa\u00f1a. As\u00ed, puede seleccionar la canci\u00f3n que m\u00e1s le guste para disfrutar de una ducha de no m\u00e1s de 4 minutos. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/open.spotify.com\/playlist\/5cnDiThmXu6CUxtYTSg9gU?si=79ecc1de0ed848a2\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"973\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/0B6A1069-1.png\" alt=\"\" class=\"wp-image-1182\" style=\"aspect-ratio:0.8180812655216312;object-fit:contain\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/0B6A1069-1.png 589w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/0B6A1069-1-182x300.png 182w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#E4DCCC;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Proyectos relacionados<\/h2>\n\t\n\t\n\t<div class=\"flyme-related-work__grid\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/matcha-sin-tanta-tonteria\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/MATCHA.png\" alt=\"Matcha. Sin tanta tonter\u00eda\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Matcha. Sin tanta tonter\u00eda<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Kaiku Caff\u00e8 Latte<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/construyendo-un-icono-pop\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-0761d391-17bf-45aa-89a9-f2d968a85f21.webp\" alt=\"Construyendo un icono pop\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Construyendo un icono pop<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Kaiku Caff\u00e8 Latte<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/el-placer-tambien-es-nuestro\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/coch-foto001-gifloop.mp4\" decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/coch-foto001-gifloop-poster.jpg\" alt=\"El placer tambi\u00e9n es nuestro\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">El placer tambi\u00e9n es nuestro<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Prime Video<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Song 4 Showering:Dale al play, ahorra agua Cliente: Barcel\u00f3 ReGen EstrategiaSocial mediaCampa\u00f1as integradas y marketingContenidos, activaciones y producci\u00f3n El consumo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[52,47,46,49],"tags":[58],"class_list":["post-1616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-integradas-y-marketing-2","category-contenido-activaciones-produccion","category-estrategia","category-social-media","tag-barcelo-regen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Song 4 Showering \u00b7 Barcel\u00f3 ReGen | Fly me to the moon<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Song 4 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