{"id":1607,"date":"2026-09-11T07:54:53","date_gmt":"2026-09-11T07:54:53","guid":{"rendered":"https:\/\/flyme.myp.com.es\/0-verguenza-100-beneficios\/"},"modified":"2026-09-28T13:57:42","modified_gmt":"2026-09-28T13:57:42","slug":"0-verguenza-100-beneficios","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/0-verguenza-100-beneficios\/","title":{"rendered":"0% verg\u00fcenza, 100% beneficios"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">0% verg\u00fcenza, 100% beneficios<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Cliente: Edenred<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Estrategia<br\/>Social media<br\/>Branding y dise\u00f1o<br\/>Contenidos, activaciones y producci\u00f3n<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/THUMBNAIL-PRIMER-VIDEO.png\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hero.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Si Edenred es flexibilidad, su estrategia de comunicaci\u00f3n en redes sociales no pod\u00eda ser r\u00edgida. Dejamos de seguir el calendario para empezar a seguir el momento. Sin filtros y sin verg\u00fcenza \ud83d\ude09  <\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-super.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-super.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-donaconcha.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-donaconcha.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-treiler.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-treiler.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Sobrevivir al scroll<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">\u00bfC\u00f3mo convertir a Edenred en el referente en retribuci\u00f3n flexible, y reforzamos su engagement sin sonar corporativos en un entorno saturado de mensajes? \u00bfC\u00f3mo lograr conexiones reales que sobrevivan al scroll? La marca necesitaba una presencia din\u00e1mica y diferencial que generara conversaci\u00f3n y, conectara con audiencias diversas sin perder coherencia ni foco estrat\u00e9gico.  <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-challenge.jpg\" alt=\"\" class=\"wp-image-1207\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-challenge.jpg 1200w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-challenge-240x300.jpg 240w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-challenge-819x1024.jpg 819w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-challenge-768x960.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"1274\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-1.jpg\" alt=\"\" class=\"wp-image-1214\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-1.jpg 888w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-1-209x300.jpg 209w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-1-714x1024.jpg 714w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-1-768x1102.jpg 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"1274\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-2.jpg\" alt=\"\" class=\"wp-image-1215\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-2.jpg 884w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-2-208x300.jpg 208w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-2-711x1024.jpg 711w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-2-768x1107.jpg 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"1274\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-3.jpg\" alt=\"\" class=\"wp-image-1216\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-3.jpg 884w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-3-208x300.jpg 208w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-3-711x1024.jpg 711w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-hiring-3-768x1107.jpg 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1498\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-strategy.jpg\" alt=\"\" class=\"wp-image-1208\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-strategy.jpg 1200w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-strategy-240x300.jpg 240w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-strategy-820x1024.jpg 820w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/edenred-strategy-768x959.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA ESTRATEGIA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Del social media al shared media<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Pasamos de una estrategia r\u00edgida y calendarizada a una estrategia fluida, poniendo el foco en la relevancia sin encerrarnos en calendarios.<br\/><br\/>Tratamos cada contenido como una nueva oportunidad para conectar con un tono ingenioso y ligero que nos permita aportar frescura a la plataforma al ritmo que comunicamos nuestras ventajas competitivas. Somos shape-shifters y nos adaptamos r\u00e1pidamente a los formatos, c\u00f3digos y novedades del entorno SoMe, cambiando de forma\u2026 Pero no de fondo. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#E4DCCC;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Proyectos relacionados<\/h2>\n\t\n\t\n\t<div class=\"flyme-related-work__grid\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/song-4-showering\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/SONG4SHOWERING.png\" alt=\"Song 4 Showering\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Song 4 Showering<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Barcel\u00f3 ReGen<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/lays-gourmet-by-albert-adria\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-a9b4d345-e9f5-4140-81e8-cd7789ee58d1.webp\" alt=\"Lays Gourmet by Albert Adri\u00e1\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Lays Gourmet by Albert Adri\u00e1<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Lay\u2019s Gourmet<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/construyendo-un-icono-pop\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-0761d391-17bf-45aa-89a9-f2d968a85f21.webp\" alt=\"Construyendo un icono pop\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Construyendo un icono pop<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Kaiku Caff\u00e8 Latte<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>0% verg\u00fcenza, 100% beneficios Cliente: Edenred EstrategiaSocial mediaBranding y dise\u00f1oContenidos, activaciones y producci\u00f3n Si Edenred es flexibilidad, su estrategia de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[54,47,46,49],"tags":[56],"class_list":["post-1607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-y-diseno","category-contenido-activaciones-produccion","category-estrategia","category-social-media","tag-edenred"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>0% verg\u00fcenza, 100% beneficios \u00b7 Edenred | Fly me to the moon<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"0% verg\u00fcenza, 100% 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