{"id":1594,"date":"2026-09-11T08:45:21","date_gmt":"2026-09-11T08:45:21","guid":{"rendered":"https:\/\/flyme.myp.com.es\/mahoudrid-mahoudrid-mahoudrid\/"},"modified":"2026-09-28T11:16:28","modified_gmt":"2026-09-28T11:16:28","slug":"mahoudrid-mahoudrid-mahoudrid","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/work\/mahoudrid-mahoudrid-mahoudrid\/","title":{"rendered":"Mahoudrid, Mahoudrid, Mahoudrid"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">Mahoudrid, Mahoudrid, Mahoudrid<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Cliente: Mahou<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Estrategia,<br\/>Branding y dise\u00f1o<br\/>Social media<br\/>Contenidos, activaciones y producci\u00f3n<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-welcome.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-welcome.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:26%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:74%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">De plataforma de planes a una \u00f3rbita de planazos. Porque en Madrid ya no buscamos planes, los planes nos buscan a nosotros. <\/p>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/Animacion-WEB-Mahoudrid-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/Animacion-WEB-Mahoudrid-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-1212\"\/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Formar parte del ocio en primera persona<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">\u00bfC\u00f3mo recuperamos el liderazgo emocional en Madrid? \u00bfC\u00f3mo conectamos la marca con el p\u00fablico m\u00e1s j\u00f3ven? Convirtiendo a Mahoudrid en un activo estrat\u00e9gico, con una nueva personalidad, nuevos mensajes clave y sobre todo: nuevas ideas.  <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-sanisidro.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-sanisidro.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA ESTRATEGIA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Mahoudrid eres t\u00fa<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Y en ese \u201ct\u00fa\u201d cabemos todos. Cambiamos el enfoque de Mahoudrid, transformando su significado. Los planes no los propone una marca, los propone toda la gente que te rodea.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-ikonos.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-ikonos.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-emoji.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-emoji.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-retos.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-retos.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t\t\t\t<button type=\"button\" class=\"flyme-video__fs\" aria-label=\"Full screen\">\n\t\t\t<svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"\/><\/svg>\n\t\t<\/button>\n\t<\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">Con el nuevo Mahoudrid, buscamos una l\u00ednea editorial mucho m\u00e1s marcada y guiada por un branding m\u00e1s fresco y alineado a los nuevos c\u00f3digos. Una estrategia donde todos los touchpoints se volvieron fundamentales para acabar brindando en los bares. Desde todo nuestro ecosistema digital hasta todas las personas que sigues, fundamentales para conectar la marca con la gente.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-captura-side-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"1370\" height=\"1682\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-captura-side-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-1249\"\/><\/figure>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"982\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-captura-full.jpg\" alt=\"\" class=\"wp-image-1248\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-captura-full.jpg 1600w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-captura-full-300x184.jpg 300w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-captura-full-1024x628.jpg 1024w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-captura-full-768x471.jpg 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-captura-full-1536x943.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-a-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"1238\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-a-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-1250\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image alignwide size-full\"><img data-gif-video=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-b-gifloop.mp4\" loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"1194\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/mahoudrid-b-gifloop-poster.jpg\" alt=\"\" class=\"wp-image-1251\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><\/div>\n<\/div>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#E4DCCC;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Proyectos relacionados<\/h2>\n\t\n\t\n\t<div class=\"flyme-related-work__grid\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/la-leche-mas-chula\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/LECHE-MADRIZ.png\" alt=\"La leche m\u00e1s chula\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">La leche m\u00e1s chula<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Leche Madriz<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/estar-juntos-el-mejor-hotel-del-mundo\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-eb1de7e9-adf7-48d1-9be6-338fab04dafa.webp\" alt=\"Estar juntos, el Mejor Hotel del Mundo.\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Estar juntos, el Mejor Hotel del Mundo.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Barcel\u00f3 Hotel Group<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/work\/el-renacer-de-un-icono\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/EL-FUERTE.png\" alt=\"El renacer de un icono\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">El renacer de un icono<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">El fuerte Marbella<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Mahoudrid, Mahoudrid, Mahoudrid Cliente: Mahou Estrategia,Branding y dise\u00f1oSocial mediaContenidos, activaciones y producci\u00f3n De plataforma de planes a una \u00f3rbita de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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