{"id":1299,"date":"2026-09-11T07:18:48","date_gmt":"2026-09-11T07:18:48","guid":{"rendered":"https:\/\/flyme.myp.com.es\/el-cafe-que-te-camela\/"},"modified":"2026-09-21T09:10:32","modified_gmt":"2026-09-21T09:10:32","slug":"el-cafe-que-te-camela","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/el-cafe-que-te-camela\/","title":{"rendered":"El caf\u00e9 que te \u201cCamela\u201d"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">El caf\u00e9 que te \u201cCamela\u201d<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Cliente: Kaiku Caff\u00e8 Latte<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Estrategia<br\/>Social Media<br\/>Campa\u00f1as integradas y marketing<br\/>Contenidos, activaciones y producci\u00f3n<\/p>\n<\/div>\n<\/div>\n<figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\tposter=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/camela-case.jpg\"\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/camela-case.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t<\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Piensa r\u00e1pido. \u00bfQu\u00e9 te hace venirte arriba? \u00bfQu\u00e9 no puede faltar en tu coche? \u00bfQu\u00e9 hace que tu viaje sea \u00e9pico y le flipa a todo el mundo? \u00a1Exacto! Kaiku Caff\u00e8 Latte. Bueno, y los Camela \ud83d\ude09<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7a745cc0 wp-block-columns-is-layout-flex\" style=\"padding-top:0px;padding-bottom:0px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"602\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/camela-challenge2.png\" alt=\"\" class=\"wp-image-1162\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/camela-challenge2.png 811w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/camela-challenge2-300x223.png 300w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/camela-challenge2-768x570.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">On the go, on the road<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">En verano, peak de consumo del caf\u00e9 para llevar, el desaf\u00edo era sostener la demanda (pese a la subida de precio) y apropiarnos de la carretera como territorio natural de marca.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-full\" style=\"margin-top:0px\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"1125\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/camela-billboard.gif\" alt=\"\" class=\"wp-image-1153\"\/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA IDEA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">El caf\u00e9 que te Camela<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">En verano, la DGT prev\u00e9 habitualmente 94 millones de desplazamientos por carretera en Espa\u00f1a, y Kaiku Caff\u00e8 Latte quer\u00eda ser el compa\u00f1ero de viaje perfecto.<br\/><br\/>Para adue\u00f1arnos de la carretera, lo hicimos junto a los reyes de las gasolineras: Camela. Creamos una campa\u00f1a 360\u00ba con impacto directo en ventas gracias a una promoci\u00f3n ad hoc en el punto de venta: un parasol perfecto para hacer marca en todas las playas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1712\" height=\"2500\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/Copia-de-CAMELA.png\" alt=\"\" class=\"wp-image-1396\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/Copia-de-CAMELA.png 1712w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/Copia-de-CAMELA-205x300.png 205w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/Copia-de-CAMELA-768x1121.png 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/Copia-de-CAMELA-701x1024.png 701w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/Copia-de-CAMELA-1052x1536.png 1052w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/Copia-de-CAMELA-1402x2048.png 1402w\" sizes=\"auto, (max-width: 1712px) 100vw, 1712px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2662\" height=\"1760\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/camela-foto-6.gif\" alt=\"\" class=\"wp-image-1152\"\/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">\u201cEl caf\u00e9 que te camela\u201d se convirti\u00f3 en la campa\u00f1a\/colaboraci\u00f3n con mayor repercusi\u00f3n de la marca hasta la fecha, refrescando las paradas de vacaciones de miles de personas.<\/p>\n<\/div>\n<\/div>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#E4DCCC;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Related Work<\/h2>\n\t\n\t\n\t<div class=\"flyme-related-work__grid\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/el-placer-tambien-es-nuestro\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">El placer tambi\u00e9n es nuestro<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Prime Video<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/protecting-todays-stories\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-2a3f96bf-09c4-431f-a306-3d9bc0929bfa.webp\" alt=\"Protecting today\u2019s stories\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Protecting today\u2019s stories<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">AXA Seguros<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/awareness\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-d64070ea-9dcc-448d-93bf-be8b1da02e6e.webp\" alt=\"Awareness\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Awareness<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Prime Video<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>El caf\u00e9 que te \u201cCamela\u201d Cliente: Kaiku Caff\u00e8 Latte EstrategiaSocial MediaCampa\u00f1as integradas y marketingContenidos, activaciones y producci\u00f3n Piensa r\u00e1pido. \u00bfQu\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[52,47,46,49],"tags":[53],"class_list":["post-1299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-integradas-y-marketing-2","category-contenido-activaciones-produccion","category-estrategia","category-social-media","tag-kaiku-caffe-latte"],"uagb_featured_image_src":{"full":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/CAMELA.png",1712,2500,false],"thumbnail":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/CAMELA-150x150.png",150,150,true],"medium":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/CAMELA-205x300.png",205,300,true],"medium_large":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/CAMELA-768x1121.png",768,1121,true],"large":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/CAMELA-701x1024.png",701,1024,true],"1536x1536":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/CAMELA-1052x1536.png",1052,1536,true],"2048x2048":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/CAMELA-1402x2048.png",1402,2048,true]},"uagb_author_info":{"display_name":"flmyp","author_link":"https:\/\/flyme.myp.com.es\/es\/author\/flmyp\/"},"uagb_comment_info":0,"uagb_excerpt":"El caf\u00e9 que te \u201cCamela\u201d Cliente: Kaiku Caff\u00e8 Latte EstrategiaSocial MediaCampa\u00f1as integradas y marketingContenidos, activaciones y producci\u00f3n Piensa r\u00e1pido. \u00bfQu\u00e9 [&hellip;]","_links":{"self":[{"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/posts\/1299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/comments?post=1299"}],"version-history":[{"count":2,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/posts\/1299\/revisions"}],"predecessor-version":[{"id":1398,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/posts\/1299\/revisions\/1398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/media\/1370"}],"wp:attachment":[{"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/media?parent=1299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/categories?post=1299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/tags?post=1299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}