{"id":1273,"date":"2026-07-23T10:00:08","date_gmt":"2026-07-23T10:00:08","guid":{"rendered":"https:\/\/flyme.myp.com.es\/awareness\/"},"modified":"2026-09-18T08:33:05","modified_gmt":"2026-09-18T08:33:05","slug":"awareness","status":"publish","type":"post","link":"https:\/\/flyme.myp.com.es\/es\/awareness\/","title":{"rendered":"Awareness"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"wp-block-heading\" style=\"font-size:100px\">Awareness: Una premiere (un)real<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Cliente: Prime Video<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;line-height:1.2\">Estrategia<br\/>Contenido, Activaciones &amp; Producci\u00f3n<\/p>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-4-1-1024x601.jpg\" alt=\"\" class=\"wp-image-531\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-4-1-1024x601.jpg 1024w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-4-1-300x176.jpg 300w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-4-1-768x451.jpg 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-4-1.jpg 1349w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Hay experiencias tan envolventes que, como las grandes pel\u00edculas, son capaces de romper la cuarta pared y convertirse en el reflejo perfecto de una ilusi\u00f3n donde nada es lo que parece\u2026 \u00bfO s\u00ed?<\/p>\n<\/div>\n<\/div>\n<figure class=\"flyme-video alignwide wp-block-flyme-video\" data-play=\"Play\" data-pause=\"Pause\">\n\t<video\n\t\tclass=\"flyme-video__media\"\n\t\tpreload=\"metadata\"\n\t\tplaysinline\n\t\t\t\t\t\t\t>\n\t\t<source src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/AWARENESS-After-Movie.mp4\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\n\t\t\t<button type=\"button\" class=\"flyme-video__toggle\" aria-label=\"Play\"><\/button>\n\t\t<span class=\"flyme-video__label\" aria-hidden=\"true\">Play<\/span>\n\t<\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">EL RETO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">Hacer realidad la ilusi\u00f3n de \u2018Awareness\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">\u00bfC\u00f3mo rompemos la barrera invisible entre los espectadores y la pel\u00edcula en una post-premi\u00e8re party con un journey \u00fanico y memorable? \u00bfC\u00f3mo obtenemos visibilidad y alcance y generamos FOMO y conversaci\u00f3n en canales digitales?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"1024\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Content-Work-project_1-665x1024.jpg\" alt=\"\" class=\"wp-image-534\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Content-Work-project_1-665x1024.jpg 665w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Content-Work-project_1-195x300.jpg 195w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Content-Work-project_1.jpg 667w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"637\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/SOLA-1.jpg\" alt=\"\" class=\"wp-image-535\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/SOLA-1.jpg 668w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/SOLA-1-300x286.jpg 300w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"637\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Mesa-de-trabajo-1-copia-1.jpg\" alt=\"\" class=\"wp-image-536\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Mesa-de-trabajo-1-copia-1.jpg 665w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Mesa-de-trabajo-1-copia-1-300x287.jpg 300w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2024-10-02-a-las-16.02.05-1-1024x584.jpg\" alt=\"\" class=\"wp-image-537\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2024-10-02-a-las-16.02.05-1-1024x584.jpg 1024w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2024-10-02-a-las-16.02.05-1-300x171.jpg 300w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2024-10-02-a-las-16.02.05-1-768x438.jpg 768w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2024-10-02-a-las-16.02.05-1.jpg 1349w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:21px;font-style:normal;font-weight:400\">LA IDEA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:42px;font-style:normal;font-weight:500\">La after-party donde nada es lo que parece<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:21px\">\u00bfEs real todo lo que ves? Inspirados en el museo de las ilusiones, creamos una experiencia inmersiva donde realidad y ficci\u00f3n se difuminaban. A trav\u00e9s de un creative seeding en formato tr\u00e1iler, activamos una guest list exclusiva en un espacio con vibes \u00fanicas en el centro de Madrid, trasladando a los invitados al universo de Awareness.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Mediante pantallas 360\u00ba, iluminaci\u00f3n y m\u00fasica, recreamos escenas y momentos clave de la pel\u00edcula, transformando cada rinc\u00f3n en una experiencia compartible y dise\u00f1ada para amplificarse en redes sociales.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"1024\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Rectangle-1756-1-611x1024.jpg\" alt=\"\" class=\"wp-image-538\" srcset=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Rectangle-1756-1-611x1024.jpg 611w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Rectangle-1756-1-179x300.jpg 179w, https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/Rectangle-1756-1.jpg 665w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/><\/figure>\n<\/div>\n<\/div>\n<section style=\"--flyme-bg:#282828;--flyme-head-c:#E4DCCC;--flyme-text-c:#FFFFFF;--flyme-cat-c:#FF5C00;--flyme-cols:3\" class=\"flyme-related-work alignfull wp-block-flyme-related-work\">\n\t<div class=\"flyme-related-work__inner\">\n\t\t\t<h2 class=\"flyme-related-work__heading\">Related Work<\/h2>\n\t\n\t\n\t<div class=\"flyme-related-work__grid\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/el-cafe-que-te-camela\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/09\/camela-foto-5.jpg\" alt=\"El caf\u00e9 que te \u201cCamela\u201d\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">El caf\u00e9 que te \u201cCamela\u201d<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Kaiku Caff\u00e8 Latte<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/protecting-todays-stories\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-2a3f96bf-09c4-431f-a306-3d9bc0929bfa.webp\" alt=\"Protecting today\u2019s stories\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">Protecting today\u2019s stories<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">AXA Seguros<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/flyme.myp.com.es\/es\/el-placer-tambien-es-nuestro\/\" class=\"flyme-related-work__item\">\n\t\t\t\t<div class=\"flyme-related-work__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"flyme-related-work__img\" src=\"https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/08\/coch-foto001.gif\" alt=\"El placer tambi\u00e9n es nuestro\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__title\">El placer tambi\u00e9n es nuestro<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"flyme-related-work__cat\">Prime Video<\/p>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Awareness: Una premiere (un)real Cliente: Prime Video EstrategiaContenido, Activaciones &amp; Producci\u00f3n Hay experiencias tan envolventes que, como las grandes pel\u00edculas, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[47,46],"tags":[48],"class_list":["post-1273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenido-activaciones-produccion","category-estrategia","tag-prime-video"],"uagb_featured_image_src":{"full":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-d64070ea-9dcc-448d-93bf-be8b1da02e6e.webp",1344,778,false],"thumbnail":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-d64070ea-9dcc-448d-93bf-be8b1da02e6e-150x150.webp",150,150,true],"medium":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-d64070ea-9dcc-448d-93bf-be8b1da02e6e-300x174.webp",300,174,true],"medium_large":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-d64070ea-9dcc-448d-93bf-be8b1da02e6e-768x445.webp",768,445,true],"large":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-d64070ea-9dcc-448d-93bf-be8b1da02e6e-1024x593.webp",1024,593,true],"1536x1536":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-d64070ea-9dcc-448d-93bf-be8b1da02e6e.webp",1344,778,false],"2048x2048":["https:\/\/flyme.myp.com.es\/wp-content\/uploads\/2026\/07\/image-d64070ea-9dcc-448d-93bf-be8b1da02e6e.webp",1344,778,false]},"uagb_author_info":{"display_name":"flmyp","author_link":"https:\/\/flyme.myp.com.es\/es\/author\/flmyp\/"},"uagb_comment_info":0,"uagb_excerpt":"Awareness: Una premiere (un)real Cliente: Prime Video EstrategiaContenido, Activaciones &amp; Producci\u00f3n Hay experiencias tan envolventes que, como las grandes pel\u00edculas, [&hellip;]","_links":{"self":[{"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/posts\/1273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/comments?post=1273"}],"version-history":[{"count":2,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/posts\/1273\/revisions"}],"predecessor-version":[{"id":1331,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/posts\/1273\/revisions\/1331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/media\/1272"}],"wp:attachment":[{"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/media?parent=1273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/categories?post=1273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flyme.myp.com.es\/es\/wp-json\/wp\/v2\/tags?post=1273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}