The (un)real premiere of Awareness
Client: Prime Video
Strategy
Content, Activations & Production
Some experiences are so immersive that, like great films, they break the fourth wall becoming the perfect reflection of an illusion where nothing is quite what it seems… or is it?
THE CHALLENGE
Bringing the illusion of Awareness to life
How do we break the invisible barrier between audience and film in a post-premiere party with a unique and memorable journey? How do we drive visibility, reach, and spark FOMO and conversation across digital channels?
THE IDEA
The after-party where nothing is what it seems
Is everything you see real? Inspired by the Museum of Illusions, we created an immersive experience where reality and fiction blurred. Through a preview-style creative seeding, we activated an exclusive guest list in a space with unique vibes in the heart of Madrid transporting guests into the world of Awareness.
Using 360º screens, lighting and music, we recreated key scenes and moments from the film, transforming every corner into a shareable experience designed to amplify across social channels
