The rebirth
of an icon
Client: El fuerte Marbella
Strategy
Social Media
Branding & Desing
Content, Activations &; Production
From the inside out: this is how we approached the rebranding of ‘El Fuerte Marbella’, elevating it into the luxury category and establishing it as a reborn icon of the Costa del Sol.
THE CHALLENGE
Evolve while preserving its essence
To maintain the soul of a family-owned hotel founded in 1957, one that had become a symbol of the city over time, while elevating it into the contemporary luxury segment, without losing its essence.
THE STRATEGY
Time to Shine
To lay the foundations, we created a new brand platform that captured the brand’s personality and values. From there, we developed the new branding and visual identity, carefully considering every detail and asset of the hotel. A natural evolution that enhances everything that makes El Fuerte Marbella unique and iconic.
We also created “Time to Shine,” the hotel’s core concept, distilling its essence into three words and symbolizing both its rebirth and those memorable moments that truly shine.
