Cuisine, culture and people.
A tribute to the stars
Client: Royal Hideaway
Strategy
Social Media
Integrated Campaigns & Marketing
Content, Activations & Production
MICHELIN Stars and Repsol Suns are the celestial bodies that reveal what truly shines within Royal Hideaway hotels: the remarkable work of the team who brings them to life, and the brand’s commitment to haute cuisine and excellence.
THE CHALLENGE
Haute cuisine as the underlying thread of our philosophy
How do we communicate the positioning of Barceló Hotel Group’s most premium brand? How do we showcase excellence? How do we place people front and center through a sustainable narrative that is embedded in the brand’s DNA?
THE IDEA
Behind the Stars: a slow-cooked campaign
We found in gastronomy and its stars a rich communication territory to convey the brand’s philosophy and Royal Hideaway’s excellence. Behind the Stars is the campaign that reinforces the brand’s commitment to fine dining, while also highlighting local produce and collaboration in the economic, social, and cultural development of the destinations where it operates.
Because excellence is built every single day.
