The hype of 100% natural energy
Client: Refeel Strategy
Social Media
Content, Activations & Production
CreAItive Lab
You know that feeling when your energy doesn’t fit inside your body? The kind of energy that makes you want to take on the world, catch up on everything and with everyone. THAT is Refeel.
THE CHALLENGE
Energy can be natural
In a category saturated and dominated by caffeine, taurine, and calories, Refeel was born: the new natural energy drink by Mahou San Miguel Group. How could we communicate this innovative value proposition through social media even before the product hit the shelves?
THE IDEA
A new way to feel energy
No weird stuff, no boring flavors. That’s Refeel, and that’s how its social media presence had to feel. Once the brand identity was defined, AI became our BFF during the digital launch. We used it to create engaging audiovisual content that sparked conversation on social media even before the product physically existed.
This allowed us to build a bold, energetic, and dynamic product universe ahead of the official launch, perfectly setting the stage for the campaign rollout. And for David Bisbal, our most naturally energetic ambassador, who gave an extra boost to our content and helped position Refeel as a leading voice of this new kind of energy.
